Jo’s keen interest in fashion started at a young age. In between teaching herself new skateboarding tricks and roaming the neighbourhood on her bike; Jo was immersed in her mum’s fashion magazines, marvelling at the classic styles.
Later in life, Jo graduated with a degree in Food Science and Nutrition and brought two beautiful children into the world. Despite her busy schedule working as a full time Account Manager and ‘dance mum’, Jo found time to pursue her dream designing activewear that entails practicality, comfort and style.
Coupled with Jo’s other passion, her love of art, she has created a line of fashion embodying the elements of strength and endurance.
We at Jo Madi Active believe that anything is possible. #OutDoYou.
Welcome to Jo Madi Active.